Case Study: Engaging Health Policy Makers for Informed Decision-Making

 

Client:

Major Healthcare Consultancy

Background:

The complexity and sensitivity surrounding healthcare policy demanded an approach that could both provide actionable insights and maintain strict confidentiality. Our client, a healthcare consultancy, aimed to understand the perspectives of key health policy makers.

 

Methodology:

We implemented a mixed-method research approach, using in-depth interviews and AI-enabled sentiment analysis on policy documents for a comprehensive view. Virtual face-to-face interactions were facilitated via specialized, secure video conferencing tools, while blockchain technology was employed to assure anonymity and data security.

A total of 30 payers, and policy makers were recruited to take part.

 

Tools & Technologies:

End-to-end encryption was used for all data transfer, ensuring the privacy and security of the participant data. Artificial intelligence was utilized for sentiment analysis, providing a nuanced understanding of policy stances beyond the interviews.

 

Outcome:

Our multifaceted research methodology not only provided enriched data but also significantly increased participant trust and engagement. As a result, our healthcare consultancy client gained actionable insights that have been instrumental in shaping new policy considerations.

 

Client-side Feedback:

“Partnering with SCR afforded us a level of access to key Health Policy Makers that was previously unattainable. Their innovative methodologies in assuring data security and participant anonymity proved to be pivotal in obtaining high-quality inputs for our research. We view SCR’s approach as the industry standard for engaging with complex and hard-to-reach audiences.”

Market research is a critical pillar of any successful business strategy, enabling organizations to gain valuable insights into customer preferences, industry trends, and competitive landscapes. As the digital age progresses, the traditional methods of market research are being challenged by the advent of new ones, such as verified expert audience access. By tapping into expert networks and verified individuals, businesses can significantly enhance the quality of their market research efforts.

Harnessing Expert Audiences with SCR: A Paradigm Shift in Research

Leveraging expert audiences with SCR guarantees enjoying the high-quality standards we hold ourselves to, along with the following additional benefits that expert audiences can bring to your research.

SCR provides access to a wealth of specialized knowledge and expertise that may not be readily available within a company’s internal resources. These experts are seasoned professionals and industry thought leaders, fostering innovation, and enabling more informed decision-making. With that, the assurance of credibility in the data obtained becomes a significant advantage, as experts undergo rigorous vetting, ensuring that only trustworthy information is incorporated, elevating the research’s integrity and instilling confidence in stakeholders.

Strategic Precision: Tailored Knowledge for Informed Decisions

Driven by these verified and highly experienced professionals, the targeted and relevant responses obtained streamline the research process by matching specific project requirements with individuals possessing the exact knowledge and experience needed. This approach minimizes data noise and allows organizations to focus solely on pertinent information.

Expert Audiences: Pioneering Diversity and Niche Market Insight

Expert audience access in market research not only provides specialized knowledge, credibility, targeted responses, and agility but also offers the distinct advantages of diverse perspectives and access to niche markets. The inclusion of individuals from various backgrounds and industries brings a rich array of viewpoints to the research, enabling businesses to gain a comprehensive understanding of market dynamics and cultural nuances. This diversity often leads to the discovery of innovative solutions and identifies untapped opportunities that might have been overlooked in more homogenous research approaches. Additionally, the access to niche markets, which are typically hard to reach through traditional methods, allows companies to dive deep into specialized sectors. Understanding the unique challenges and preferences of these niche markets empowers businesses to tailor their strategies and offerings, ultimately increasing their chances of success in these targeted segments and the overall quality of their studies.

Conclusion

Verified expert audience access is a game-changer in the realm of market research. By embracing these networks, businesses can tap into a goldmine of specialized knowledge, ensuring the data collected is credible, relevant, and trustworthy. This approach not only enhances the quality of market research but also empowers companies to make well-informed decisions that lead to a sustainable competitive advantage. As technology continues to advance, incorporating verified expert audiences into market research strategies will become an indispensable asset for businesses aiming to thrive in a rapidly evolving marketplace. Count on SCR to be your partner along the way, and to consistently deliver great project experience and high-level experts. Read more here

Introduction:

When delving into precise research topics or seeking a deeper understanding of specific market trends, whether it’s for product launches, market expansion, enhancing customer experiences, or making informed decisions, custom recruitment stands out as the most effective method for building a robust cohort of individuals perfectly aligned with your research objectives.

How Custom Recruitment Works:

Custom recruitment entails a meticulous, targeted approach to sourcing candidates who precisely match the research criteria, ensuring that insights are gleaned from individuals possessing the exact characteristics, experiences, or demographics required. One of the pivotal aspects of custom recruitment involves the selection of the most qualified and suitable participants, achieved through rigorous background checks, eligibility assessments, and credential verifications. This commitment to integrity upholds the validity of research data, providing dependable, high-quality insights. Various recruitment channels, including online platforms, social media, academic institutions, community organizations, professional networks, and relevant forums, present unique opportunities to connect with diverse demographics and increase the likelihood of finding ideal participants.

 

Why Custom Recruitment is a Worthy Investment:

Advantages:

• Custom recruitment excels at identifying, recruiting, and extracting in-depth insights from participants precisely aligned with specific research criteria.
• It grants access to niche or hard-to-reach audiences, making it possible to engage individuals with specific characteristics, experiences, or demographics that are challenging to access in specialized industries, particular medical roles, or other unique segments.
• It provides access to verified respondents, ensuring the authenticity and expertise of targeted individuals who have been rigorously vetted as genuine professionals possessing the required knowledge and experience.
• Custom recruitment transcends geographical boundaries, offering a global reach without being confined to a specific universe pool.
• It enhances data quality and transparency within the realm of data insights.
• It is versatile, accommodating various research methodologies, including qualitative in-depth interviews (face-to-face studies, TDIs, focus groups, etc.) and quantitative approaches (e.g., online surveys).

Disadvantages:

• Custom recruitment can be more time-consuming for recruiting and scheduling required interviews.
• The cost of custom-recruited participants is higher compared to traditional panels due to the meticulous validation of their profiles and the recruitment method employed.
• It typically results in smaller sample sizes for research projects, as the emphasis is placed on the quality and expertise of the respondents rather than quantity.

 

Conclusion:

Custom recruitment opens doors to an expansive universe of specific audiences, offering limitless possibilities for recruiting precisely the right individuals while ensuring the utmost transparency and accessibility. It delivers comprehensive insights into research topics, making it a valuable investment for those seeking the highest levels of research precision and reliability. You can find out more about our services here

Market research is an important piece of the strategic decision-making process for businesses across all industries. Understanding preferences, behaviour, and market trends is crucial for organizations seeking to stay competitive and meet customer demands effectively. One of the tools in a market researcher’s arsenal is custom recruitment. By tailoring participant selection to specific criteria, custom recruitment offers a range of advantages that can increase the quality and relevance of market research data. In this blog post, we will investigate the benefits of custom recruitment and how it positively impacts market research outcomes.

 

Targeted and Relevant Participants

Custom recruitment allows market researchers to narrow down their participant pool to individuals who closely match their target audience or audience of interest. Rather than relying on generalized databases or random sampling, researchers can select participants based on experience, knowledge, geography, and many other inputs relevant to the study objectives.

By engaging with the right individuals, market researchers gain access to insights that are more accurate, pertinent, and actionable. This focus ensures that the collected data aligns directly with the objectives, leading to more informed decision-making.

 

In-Depth Understanding of Niche Markets

Many businesses operate in niche markets with unique challenges and customer dynamics. Custom recruitment facilitates a deeper understanding of these specific markets by connecting researchers with individuals who possess specialized knowledge and experience within the industry.

For instance, a company launching a luxury product can use custom recruitment to target executives in other/adjacent luxury product industries. Their feedback and experience will offer invaluable insights, allowing the business to fine-tune its offerings and marketing strategies for their select market segment.

 

Enhanced Product and Service Development

Custom recruitment is a game-changer when it comes to product and service development. By involving experienced individuals (i.e., Key Opinion Leaders) early in the design process, businesses can collect valuable feedback and identify areas for improvement before launch.

Additionally, through focus groups and user testing with carefully chosen participants, researchers can understand how stakeholders interact with prototypes, identify pain points, and gather suggestions for refinement. This iterative approach fosters innovation and ensures that the final product meets customers’ expectations and needs.

By recruiting participants with specific attributes or behaviors, researchers can gain deeper insights into niche markets, customer segments, or specialized topics that might be missed with a broader recruitment approach.

 

Competitive Advantage

Custom recruitment in market research empowers businesses to gain a deeper understanding of their customers, tailor their strategies and offerings accordingly, and ultimately gain a competitive edge in the market. It’s a strategic tool that can lead to better customer relationships, improved products and services, and increased market share.

 

Cost-Effectiveness

At first glance, custom recruitment might seem costlier compared to more general recruitment methods. However, when considering the advantages it offers, it often proves to be a more cost-effective option.

By focusing on relevant participants, researchers reduce the chances of wasting resources on gathering data from respondents who do not contribute meaningful insights. The targeted approach ensures that every piece of data collected is relevant and valuable, streamlining the research process and optimizing costs.

 

Custom recruitment revolutionizes the landscape of market research by offering several advantages that significantly elevate the quality and relevance of data. By targeting specific and relevant participants, market researchers gain deeper insights into consumer behaviour, preferences, and industry dynamics. These insights, in turn, drive more informed decision-making, improve product development, and help businesses stay ahead in highly competitive markets. Custom recruitment is a strategic investment that enables organizations to understand their customers better, ultimately leading to long-term success and growth. 

 

About SCR

At SCR, our custom recruitment services excel in identifying and recruiting meticulously vetted respondents for research purposes, ensuring that you have access to individuals who possess the desired expertise and knowledge relevant to your study. By leveraging our expertise in respondent selection and screening, we streamline the process of finding the right participants, saving you time and effort. Our custom recruitment services enable you to gather valuable insights and data from a carefully curated pool of qualified respondents, enhancing the quality and validity of your research. This allows us to recruit the otherwise impossible to source respondents thanks to our executive interviewing centre. We use our Custom Recruitment services for Qual and Quant methodologies. You can read more here

Expertise

SCR was founded to address the growing demand for access to executive-level B2B decision-makers, opinion leaders, and healthcare professionals from around the world who are often difficult or impossible to reach using traditional recruitment methods. We understand the challenges suppliers face in reaching these key audiences despite persistent demand from clients, and our mission is to provide the access and insights needed to overcome these obstacles and successfully deliver for our clients.

 

Expert Network

Our expert network holds the immense power of pooling together a diverse group of specialists in different fields, consolidating their knowledge and experience for easy access. By tapping into our network, you’ll gain valuable insights, solutions, and guidance that would otherwise be challenging and time-consuming to obtain. Our expert network expedites decision-making processes, mitigates risks, and fosters innovation by providing timely and accurate information from trusted authorities.

Our expert network comprises carefully vetted respondents, ensuring that the knowledge and insights provided come from trusted authorities in their respective fields. Respondents are recruited via invite only and are all vetted to be who they say they are. We use our proprietary Expert Network for both Qualitative and Quantitative research.

Read more about Expert Networks here

 

Custom Recruitment

Our custom recruitment services excel in identifying and recruiting meticulously vetted respondents for research purposes, ensuring that you have access to individuals who possess the desired expertise and knowledge relevant to your study. By leveraging our expertise in respondent selection and screening, we streamline the process of finding the right participants, saving you time and effort. Our custom recruitment services enable you to gather valuable insights and data from a carefully curated pool of qualified respondents, enhancing the quality and validity of your research. This allows us to recruit the otherwise impossible to source respondents thanks to our executive interviewing centre. We use our Custom Recruitment services for Qual and also Quant methodologies.

Read more about Participant Engagement here

 

Global Project Management

We are specialists in hard-to-reach audiences and if we can’t deliver something in-house, we’ll most probably have a local partner who can. SCR has built a network of trusted partners worldwide, giving us unprecedented access within the hard-to-reach space. Our partners are carefully vetted and go through a strict quality onboarding process with our supplier management team. Our in-house project management team seamlessly manages our internal resources as well as our partners for you, ensuring full feasibility for your projects. Both your Quant and Qual projects will benefit from our in-house expertise.

 

Phone 2 Web

Our phone to web service revolutionizes the way information is gathered by seamlessly bridging the gap between phone-based interactions and web-based data collection. This innovative solution allows for a smooth transition from phone surveys or interviews to online platforms, enabling greater scalability and convenience. By leveraging this service, organizations can effortlessly harness the power of both mediums, ensuring high quality and efficient data collection, improved response rates, and enhanced flexibility in conducting surveys and research.

 

Mixed Methodology

While our internal sample sources comprise vetted respondents from the Expert Network or Custom Recruitment, we understand budget constraints and have developed a solution to account for it. We have built an internal tool that allows us to blend our vetted sources with cheaper traditional sources such as online B2B panels. This enables us to use the vetted respondents’ answers as a benchmark for the cheaper but less qualitative sources, while still maintaining quality checks and commitments. By incorporating our vetted sources, you can expect increased quality in responses compared to traditional panels, resulting in higher overall data quality and validity.

Read more about our mixed methodology here

 

Quant Sample Only (Expert Network only or Overall Project Management)

Through a combination of data collection methodologies , we’re able to gather a large volume of answers, from all kinds of B2B respondents; decision makers, stakeholders, CEOs etc. from across the globe.

Our processes guarantee our respondents are who they say they are , as we can verify using LinkedIn and by confirming business email addresses (domains) etc. You can even follow up with respondents after the research with a TDI or request a recording of a specific interview.

 

Custom Panel

If you need a custom panel for your research, SCR can help you in building your own custom panel.

 

Introduction:

 

In the world of research, participant engagement is a crucial aspect that can significantly impact the success and quality of a study. Effective research recruitment strategies not only ensure a diverse and representative participant pool but also enhance data collection and analysis. This article explores the art of engaging participants and presents key strategies for researchers to optimize their recruitment efforts.

 

1. Understand Your Target Audience:

 

Before diving into the recruitment process, it is essential to have a clear understanding of your target audience. Define your research objectives, identify the specific characteristics or demographics of participants you need, and tailor your recruitment strategies accordingly. This will help you reach the right individuals who can provide valuable insights for your study.

 

2. Utilize Multiple Recruitment Channels:

 

To cast a wide net and reach a diverse range of potential participants, leverage various recruitment channels. Consider using online platforms, social media, academic institutions, community organizations, professional networks, and relevant forums. Each channel offers unique opportunities to connect with different demographics and increase the likelihood of finding suitable participants.

 

3. Craft Compelling Recruitment Materials:

 

To attract participants, it is crucial to create compelling recruitment materials. Craft clear and concise messages that effectively communicate the purpose, benefits, and importance of the study. Highlight how participants’ contributions will make a meaningful impact and assure confidentiality and ethical considerations. Well-designed and visually appealing materials can capture attention and encourage individuals to participate.

 

4. Build Relationships with Key Stakeholders:

 

Developing relationships with key stakeholders, such as community leaders, organizations, or academic institutions, can facilitate participant recruitment. Collaborate with these stakeholders to gain access to their networks and promote your study. Engage in meaningful conversations, attend relevant events, and establish trust and credibility within the community or field to enhance recruitment outcomes.

 

5. Incentivize Participation:

 

Incentives can be powerful motivators for attracting and retaining participants. Offer appropriate incentives, such as monetary compensation, gift cards, discounts, or certificates of participation, to acknowledge their time and contribution. Ensure that the incentives align with the study’s ethical guidelines and are proportionate to the level of involvement required.

 

6. Simplify the Recruitment Process:

 

A user-friendly and streamlined recruitment process can significantly enhance participant engagement. Minimize barriers by providing clear instructions, simple registration forms, and easily accessible online platforms. Optimize the user experience, ensure smooth communication channels, and promptly address any queries or concerns to create a positive and hassle-free experience for potential participants.

 

7. Maintain Ethical Considerations:

 

Throughout the recruitment process, it is essential to prioritize and uphold ethical considerations. Obtain necessary ethical approvals, informed consent, and ensure participant confidentiality and data security. Clearly communicate the study’s objectives, potential risks, and benefits to participants, allowing them to make informed decisions about their involvement.

 

8. Follow Up and Express Gratitude:

 

After participants have taken part in the study, express gratitude for their contribution. Provide feedback on the study’s outcomes, if possible, as this helps build a sense of value and closure. Maintain open lines of communication, update participants on the progress of the research, and consider establishing long-term relationships for future studies.

 

Conclusion:

 

Effective research recruitment is a combination of art and science. By understanding your target audience, utilizing multiple recruitment channels, crafting compelling materials, building relationships with stakeholders, providing appropriate incentives, simplifying the process, maintaining ethical considerations, and expressing gratitude, researchers can significantly enhance participant engagement. Engaging participants not only enriches the quality of research but also fosters a collaborative relationship between researchers and the community, ultimately leading to more impactful and meaningful research outcomes.

 

At SCR, we take pride in our specialist Executive Interviewing Centre, a truly unique facility dedicated to recruiting niche or hard-to-reach audiences. Our unparalleled expertise enables us to recruit even the most challenging targets with remarkable precision and quality.

 

By leveraging our custom recruitment services, you gain access to a meticulously targeted participant selection process. We excel at identifying and recruiting individuals who precisely align with your research criteria, ensuring that you gather invaluable insights from participants who possess the specific characteristics, experiences, or demographics you require.

 

To maintain the integrity and validity of your research data, we implement rigorous screening processes. Our extensive background checks, eligibility assessments, and credential verifications guarantee that only the most qualified and suitable participants are selected for your research study. This commitment to quality ensures that you receive reliable and high-quality insights.

 

Whether your goals involve launching a new product, expanding into new markets, or enhancing your customer experience, our team of expert researchers is ready to assist you. With our comprehensive approach, we provide you with the insights you need to make well-informed decisions. Trust SCR to deliver the strategic knowledge that propels your business forward.

In today’s fast-paced and competitive business landscape, gaining a competitive edge often requires valuable insights and in-depth knowledge about hard-to-reach audiences. Understanding the needs, preferences, and behaviours of these audiences can provide a significant advantage to companies looking to develop successful products, launch effective marketing campaigns, or expand into new markets.

 

However, accessing such audiences and obtaining accurate information can be a difficult task. This is where expert networks come into play, playing a role as a valuable resource for market researchers seeking to connect with these demographics.

 

As mentioned, hard-to-reach audiences refer to demographics or groups that are challenging to access and understand due to various reasons. These reasons could include limited availability, geographical barriers, industry-specific expertise, confidentiality concerns, or the need for highly specialized knowledge. Hard-to-reach audiences may also come from niche markets, emerging industries, regulatory sectors, or exclusive professional circles.

 

Expert Networks are platforms that bridge the gap between companies seeking specialized knowledge and industry experts or professionals who possess the required expertise. These networks serve as a middleman for consultations, interviews, and even focus groups between clients and experts, facilitating the exchange of valuable insights and expertise. Through expert networks, clients can tap into a large pool of experienced professionals who have deep knowledge and hands-on experience in specific industries, markets, or domains. SCR is one of those companies that has as its mission to connect companies to a range of hard-to-reach audiences, from healthcare professionals to various B2B workers, and we have recruited C-suite executives, medical professionals from different specialties, Insurance payers and even policy makers working in government.

 

Expert networks offer a faster, more secure, and insightful way to connect with hard-to-reach audiences for market research purposes, and I’ll tell you some reasons why:

 

• Access to Specialized Knowledge: Expert networks provide clients with direct access to industry professionals who possess specific knowledge and expertise.
• Efficient and Timesaving: Traditional methods of accessing hard-to-reach audiences can be time-consuming and difficult. Expert networks streamline the process by connecting clients with relevant experts efficiently and swiftly.
• Enhanced Credibility and Validation: Expert networks carefully check and screen their experts to ensure their credibility and expertise. This provides clients with a sense of trust and confidence in the information they receive.
• Confidentiality: Certain industries or topics require a very high level of confidentiality; Expert networks understand the importance of privacy and can facilitate secure and confidential discussions between clients and experts.

 

Expert networks have proven to be great resources for market researchers aiming to connect with hard-to-reach audiences and SCR takes pride in being part of this group and having provided many companies with eye opening insights and actively participated in the development of the b2b and healthcare world. With our capabilities, SCR can offer a faster, safer, and more insightful way to navigate the complex market research world and unlock the potential of hard-to-reach audiences, and we’d love to help you in your projects as well.