Case Study: Engaging Health Policy Makers for Informed Decision-Making

 

Client:

Major Healthcare Consultancy

Background:

The complexity and sensitivity surrounding healthcare policy demanded an approach that could both provide actionable insights and maintain strict confidentiality. Our client, a healthcare consultancy, aimed to understand the perspectives of key health policy makers.

 

Methodology:

We implemented a mixed-method research approach, using in-depth interviews and AI-enabled sentiment analysis on policy documents for a comprehensive view. Virtual face-to-face interactions were facilitated via specialized, secure video conferencing tools, while blockchain technology was employed to assure anonymity and data security.

A total of 30 payers, and policy makers were recruited to take part.

 

Tools & Technologies:

End-to-end encryption was used for all data transfer, ensuring the privacy and security of the participant data. Artificial intelligence was utilized for sentiment analysis, providing a nuanced understanding of policy stances beyond the interviews.

 

Outcome:

Our multifaceted research methodology not only provided enriched data but also significantly increased participant trust and engagement. As a result, our healthcare consultancy client gained actionable insights that have been instrumental in shaping new policy considerations.

 

Client-side Feedback:

“Partnering with SCR afforded us a level of access to key Health Policy Makers that was previously unattainable. Their innovative methodologies in assuring data security and participant anonymity proved to be pivotal in obtaining high-quality inputs for our research. We view SCR’s approach as the industry standard for engaging with complex and hard-to-reach audiences.”

Expertise

SCR was founded to address the growing demand for access to executive-level B2B decision-makers, opinion leaders, and healthcare professionals from around the world who are often difficult or impossible to reach using traditional recruitment methods. We understand the challenges suppliers face in reaching these key audiences despite persistent demand from clients, and our mission is to provide the access and insights needed to overcome these obstacles and successfully deliver for our clients.

 

Expert Network

Our expert network holds the immense power of pooling together a diverse group of specialists in different fields, consolidating their knowledge and experience for easy access. By tapping into our network, you’ll gain valuable insights, solutions, and guidance that would otherwise be challenging and time-consuming to obtain. Our expert network expedites decision-making processes, mitigates risks, and fosters innovation by providing timely and accurate information from trusted authorities.

Our expert network comprises carefully vetted respondents, ensuring that the knowledge and insights provided come from trusted authorities in their respective fields. Respondents are recruited via invite only and are all vetted to be who they say they are. We use our proprietary Expert Network for both Qualitative and Quantitative research.

Read more about Expert Networks here

 

Custom Recruitment

Our custom recruitment services excel in identifying and recruiting meticulously vetted respondents for research purposes, ensuring that you have access to individuals who possess the desired expertise and knowledge relevant to your study. By leveraging our expertise in respondent selection and screening, we streamline the process of finding the right participants, saving you time and effort. Our custom recruitment services enable you to gather valuable insights and data from a carefully curated pool of qualified respondents, enhancing the quality and validity of your research. This allows us to recruit the otherwise impossible to source respondents thanks to our executive interviewing centre. We use our Custom Recruitment services for Qual and also Quant methodologies.

Read more about Participant Engagement here

 

Global Project Management

We are specialists in hard-to-reach audiences and if we can’t deliver something in-house, we’ll most probably have a local partner who can. SCR has built a network of trusted partners worldwide, giving us unprecedented access within the hard-to-reach space. Our partners are carefully vetted and go through a strict quality onboarding process with our supplier management team. Our in-house project management team seamlessly manages our internal resources as well as our partners for you, ensuring full feasibility for your projects. Both your Quant and Qual projects will benefit from our in-house expertise.

 

Phone 2 Web

Our phone to web service revolutionizes the way information is gathered by seamlessly bridging the gap between phone-based interactions and web-based data collection. This innovative solution allows for a smooth transition from phone surveys or interviews to online platforms, enabling greater scalability and convenience. By leveraging this service, organizations can effortlessly harness the power of both mediums, ensuring high quality and efficient data collection, improved response rates, and enhanced flexibility in conducting surveys and research.

 

Mixed Methodology

While our internal sample sources comprise vetted respondents from the Expert Network or Custom Recruitment, we understand budget constraints and have developed a solution to account for it. We have built an internal tool that allows us to blend our vetted sources with cheaper traditional sources such as online B2B panels. This enables us to use the vetted respondents’ answers as a benchmark for the cheaper but less qualitative sources, while still maintaining quality checks and commitments. By incorporating our vetted sources, you can expect increased quality in responses compared to traditional panels, resulting in higher overall data quality and validity.

Read more about our mixed methodology here

 

Quant Sample Only (Expert Network only or Overall Project Management)

Through a combination of data collection methodologies , we’re able to gather a large volume of answers, from all kinds of B2B respondents; decision makers, stakeholders, CEOs etc. from across the globe.

Our processes guarantee our respondents are who they say they are , as we can verify using LinkedIn and by confirming business email addresses (domains) etc. You can even follow up with respondents after the research with a TDI or request a recording of a specific interview.

 

Custom Panel

If you need a custom panel for your research, SCR can help you in building your own custom panel.

 

Introduction:

 

In the world of research, participant engagement is a crucial aspect that can significantly impact the success and quality of a study. Effective research recruitment strategies not only ensure a diverse and representative participant pool but also enhance data collection and analysis. This article explores the art of engaging participants and presents key strategies for researchers to optimize their recruitment efforts.

 

1. Understand Your Target Audience:

 

Before diving into the recruitment process, it is essential to have a clear understanding of your target audience. Define your research objectives, identify the specific characteristics or demographics of participants you need, and tailor your recruitment strategies accordingly. This will help you reach the right individuals who can provide valuable insights for your study.

 

2. Utilize Multiple Recruitment Channels:

 

To cast a wide net and reach a diverse range of potential participants, leverage various recruitment channels. Consider using online platforms, social media, academic institutions, community organizations, professional networks, and relevant forums. Each channel offers unique opportunities to connect with different demographics and increase the likelihood of finding suitable participants.

 

3. Craft Compelling Recruitment Materials:

 

To attract participants, it is crucial to create compelling recruitment materials. Craft clear and concise messages that effectively communicate the purpose, benefits, and importance of the study. Highlight how participants’ contributions will make a meaningful impact and assure confidentiality and ethical considerations. Well-designed and visually appealing materials can capture attention and encourage individuals to participate.

 

4. Build Relationships with Key Stakeholders:

 

Developing relationships with key stakeholders, such as community leaders, organizations, or academic institutions, can facilitate participant recruitment. Collaborate with these stakeholders to gain access to their networks and promote your study. Engage in meaningful conversations, attend relevant events, and establish trust and credibility within the community or field to enhance recruitment outcomes.

 

5. Incentivize Participation:

 

Incentives can be powerful motivators for attracting and retaining participants. Offer appropriate incentives, such as monetary compensation, gift cards, discounts, or certificates of participation, to acknowledge their time and contribution. Ensure that the incentives align with the study’s ethical guidelines and are proportionate to the level of involvement required.

 

6. Simplify the Recruitment Process:

 

A user-friendly and streamlined recruitment process can significantly enhance participant engagement. Minimize barriers by providing clear instructions, simple registration forms, and easily accessible online platforms. Optimize the user experience, ensure smooth communication channels, and promptly address any queries or concerns to create a positive and hassle-free experience for potential participants.

 

7. Maintain Ethical Considerations:

 

Throughout the recruitment process, it is essential to prioritize and uphold ethical considerations. Obtain necessary ethical approvals, informed consent, and ensure participant confidentiality and data security. Clearly communicate the study’s objectives, potential risks, and benefits to participants, allowing them to make informed decisions about their involvement.

 

8. Follow Up and Express Gratitude:

 

After participants have taken part in the study, express gratitude for their contribution. Provide feedback on the study’s outcomes, if possible, as this helps build a sense of value and closure. Maintain open lines of communication, update participants on the progress of the research, and consider establishing long-term relationships for future studies.

 

Conclusion:

 

Effective research recruitment is a combination of art and science. By understanding your target audience, utilizing multiple recruitment channels, crafting compelling materials, building relationships with stakeholders, providing appropriate incentives, simplifying the process, maintaining ethical considerations, and expressing gratitude, researchers can significantly enhance participant engagement. Engaging participants not only enriches the quality of research but also fosters a collaborative relationship between researchers and the community, ultimately leading to more impactful and meaningful research outcomes.

 

At SCR, we take pride in our specialist Executive Interviewing Centre, a truly unique facility dedicated to recruiting niche or hard-to-reach audiences. Our unparalleled expertise enables us to recruit even the most challenging targets with remarkable precision and quality.

 

By leveraging our custom recruitment services, you gain access to a meticulously targeted participant selection process. We excel at identifying and recruiting individuals who precisely align with your research criteria, ensuring that you gather invaluable insights from participants who possess the specific characteristics, experiences, or demographics you require.

 

To maintain the integrity and validity of your research data, we implement rigorous screening processes. Our extensive background checks, eligibility assessments, and credential verifications guarantee that only the most qualified and suitable participants are selected for your research study. This commitment to quality ensures that you receive reliable and high-quality insights.

 

Whether your goals involve launching a new product, expanding into new markets, or enhancing your customer experience, our team of expert researchers is ready to assist you. With our comprehensive approach, we provide you with the insights you need to make well-informed decisions. Trust SCR to deliver the strategic knowledge that propels your business forward.