Case Study: Decrypting the needs of IT Decision Makers
Client:
Cybersecurity Solutions Provider
Background:
Understanding the pain points and needs of IT decision-makers is crucial for any business offering technology solutions. Our client, a cybersecurity solutions provider, aimed to comprehend the unmet needs and future demands of IT decision-makers across various industries.
Methodology:
We employed a combination of quantitative and qualitative research methods. This included a comprehensive online questionnaire, followed by in-depth interviews with a curated list of CTOs, CIOs, and IT managers.
A total of 250 fully vetted IT decision makers were recruited to take part in the online survey, followed by 15 CIOs, CTO etc. for 60 minute qual interviews. All of them from large companies (>250 employees).
Tools & Technologies:
We used a secure, encrypted platform for administering the online questionnaire and conducted the interviews through a vetted video conferencing tool to ensure confidentiality. Advanced data analytics tools were employed to sift through the voluminous data, extracting actionable insights.
Outcome:
Our client received a granular understanding of the IT landscape, enabling them to tweak their product offerings and marketing strategies. Their new, more targeted solutions have been successfully launched, and early feedback indicates a strong market fit.
Client-side Feedback:
“SCR’s robust methodology and technological expertise have been invaluable in helping us understand our key demographic. The insights gained have been instrumental in shaping our new product offerings. SCR stands out for their commitment to delivering precise, actionable data that drives strategic decision making.”
