July 10, 2023
Before commencing a market research project, it is essential to determine the type of respondents that will be recruited. Making a confident decision in this regard significantly contributes to the value and worthiness of the research outcomes. One common consideration is choosing between panel providers and expert networks for the recruitment phase. This choice depends on various project factors and requirements, including:
To better evaluate these options against the mentioned factors, it is crucial to understand their definitions and differences. Panels consist of individuals who have consented to participate in market research studies. They can be recruited or proactively join the panel. Once on the panel, they receive invitations to participate in research activities in exchange for incentives. Joining a panel typically involves no significant barriers, as panel companies strive to maximize panel size and diversity of respondents in spite of the data quality they collect.
On the other hand, Expert Networks are more exclusive compared to panels. Respondents within Expert Networks are experienced professionals with specialized knowledge in specific subjects. Their participation in market research studies may be less frequent but highly targeted and tailored to their expertise. Similar to panels, expert respondents are compensated for their time, and the incentive levels are often significantly higher than those in panels. Becoming an expert network member involves a thorough review of the individual’s professional background to ensure suitability for future studies.
As previously mentioned, choosing between these services depends on the project specifications. While exceptions exist, panels are generally recommended for projects with the following characteristics: a large sample size, general requirements, quantitative methodologies, and limited budgets. On the other hand, Expert Network respondents should be considered when the subject matter demands in-depth knowledge or when the topic is complex. Also when budget allows, Expert Networks will deliver a significantly higher data quality. Additionally, qualitative studies typically favor expert respondents, although there may be exceptions. Budget considerations are crucial, as utilizing expert networks tends to be significantly more expensive compared to panels.
At SCR, we are a comprehensive agency with experience in utilising both types of respondents. We take pride in our ability to custom recruit hard-to-reach audiences while also delivering on engagements driven by panels. Our team excels at devising the most suitable plan for each unique situation, ensuring the success of every project.
