"Working with SCR was a game-changer for us. Their exceptional methodology and high-caliber research techniques provided us with actionable insights into a very volatile market. This has been a significant factor in the success of our newly launched products designed to meet the exact needs of decision- makers in the hospitality sector."
The hospitality sector has been notably impacted by global events, leading to a paradigm shift in customer expectations and operational requirements. Our client, a software solutions provider for the hospitality industry, sought to understand the changing needs and decision-making processes of key leaders in this sector.
We deployed a mixed-method research approach comprising online surveys for a broad perspective, followed by deep-dive interviews with hotel managers, resort operators, and restaurant chain executives.
A secure, user-friendly digital platform was utilized for survey administration. For the qualitative portion, interviews were conducted using encrypted video conferencing tools, ensuring both engagement and confidentiality. Data analytics and natural language processing algorithms were applied for meaningful insight extraction.
Our client gained a holistic view of the prevailing challenges and opportunities in the hospitality sector, enabling them to realign their product development and marketing strategies. Their revised software solutions, based on our insights, have received favourable reviews and are showing promising initial adoption rates.
