"Our collaboration with SCR opened doors to perspectives that are often overlooked but are crucial for product development. Their in-depth understanding of the unique challenges faced by lab directors, coupled with their technological proficiency in data collection and analysis, made for a very successful project. SCR sets the gold standard for specialized audience research."
The pace and complexity of medical research often put lab directors in unique positions, balancing administrative duties, funding, and cutting-edge science. Our client, a medical equipment manufacturer, aimed to understand the workflow bottlenecks and equipment needs within research labs.
To obtain actionable insights, we executed a multi-layered research strategy that combined online surveys, virtual focus groups, and one-on-one interviews with lab directors across multiple specializations.
Our team leveraged secure, GDPR-compliant platforms for virtual interactions. To enhance participant engagement, we integrated real-time polling during focus groups and applied machine learning algorithms for preliminary data sorting and categorization.
The research unveiled critical points of inefficiency within labs and identified the most sought-after equipment upgrades, enabling our client to tailor their product development strategy effectively. Their new line of lab equipment, designed based on our findings, has been well-received in pilot tests.
