In the world of market research, getting recognized is a lot like receiving a hearty round of applause after a fantastic show. It’s a testament to the dedication, hard work, and commitment of the entire team. At SCR, we are both humbled and excited to announce that we have been shortlisted as finalists for the Recruitment Excellence award at the prestigious MRS Operation Awards, fondly known as the OPPIES. This acknowledgment not only reaffirms our passion for excellence but also highlights our unwavering commitment to delivering exceptional results within our field (Hard to Reach audiences).

 

The OPPIES are a well-known symbol of excellence in the market research industry. They recognize and celebrate the most outstanding achievements and contributions of companies and individuals who have raised the bar in their respective fields. To be among the finalists in the Recruitment Excellence category is a tremendous honor and a testament to our dedication.

 

Our journey in the world of market research has been one marked by ceaseless curiosity, unyielding perseverance, and a commitment to delivering unparalleled results for our clients. We have always believed that understanding your customers’ behavior is the key to success in a rapidly evolving and changing world. To that end, we have consistently strived to push the boundaries of what’s possible when working with both B2B and Healthcare hard to reach audiences and it is heartening to see our efforts recognized by the industry.

 

Being shortlisted for the MRS Operation Awards is a moment of immense pride for us, but it’s also a moment of reflection. It reminds us of the incredible journey we’ve undertaken since 2016, the challenges we’ve surmounted, and the lessons we’ve learned. It reinforces our commitment to constantly innovate and adapt to the ever-changing landscape of market research.

 

At SCR, our success is not solely about awards and accolades; it’s about the trust our clients place in us and the impact our work has on their businesses. We are privileged to work with clients who share our passion for understanding the world through data and insights. Their support and collaboration have been instrumental in our journey to excellence.

 

As we await the results of the OPPIES, we are filled with gratitude for this recognition. We are grateful to our clients, our partners, and our incredible team for their unwavering support and dedication. We are also thankful to the MRS Operation Awards for creating a platform that celebrates excellence in our industry. Good luck to all the other finalists and see you on the 28^th September.

You can find all the MRS Operation Awards details here

Introduction:

When delving into precise research topics or seeking a deeper understanding of specific market trends, whether it’s for product launches, market expansion, enhancing customer experiences, or making informed decisions, custom recruitment stands out as the most effective method for building a robust cohort of individuals perfectly aligned with your research objectives.

How Custom Recruitment Works:

Custom recruitment entails a meticulous, targeted approach to sourcing candidates who precisely match the research criteria, ensuring that insights are gleaned from individuals possessing the exact characteristics, experiences, or demographics required. One of the pivotal aspects of custom recruitment involves the selection of the most qualified and suitable participants, achieved through rigorous background checks, eligibility assessments, and credential verifications. This commitment to integrity upholds the validity of research data, providing dependable, high-quality insights. Various recruitment channels, including online platforms, social media, academic institutions, community organizations, professional networks, and relevant forums, present unique opportunities to connect with diverse demographics and increase the likelihood of finding ideal participants.

 

Why Custom Recruitment is a Worthy Investment:

Advantages:

• Custom recruitment excels at identifying, recruiting, and extracting in-depth insights from participants precisely aligned with specific research criteria.
• It grants access to niche or hard-to-reach audiences, making it possible to engage individuals with specific characteristics, experiences, or demographics that are challenging to access in specialized industries, particular medical roles, or other unique segments.
• It provides access to verified respondents, ensuring the authenticity and expertise of targeted individuals who have been rigorously vetted as genuine professionals possessing the required knowledge and experience.
• Custom recruitment transcends geographical boundaries, offering a global reach without being confined to a specific universe pool.
• It enhances data quality and transparency within the realm of data insights.
• It is versatile, accommodating various research methodologies, including qualitative in-depth interviews (face-to-face studies, TDIs, focus groups, etc.) and quantitative approaches (e.g., online surveys).

Disadvantages:

• Custom recruitment can be more time-consuming for recruiting and scheduling required interviews.
• The cost of custom-recruited participants is higher compared to traditional panels due to the meticulous validation of their profiles and the recruitment method employed.
• It typically results in smaller sample sizes for research projects, as the emphasis is placed on the quality and expertise of the respondents rather than quantity.

 

Conclusion:

Custom recruitment opens doors to an expansive universe of specific audiences, offering limitless possibilities for recruiting precisely the right individuals while ensuring the utmost transparency and accessibility. It delivers comprehensive insights into research topics, making it a valuable investment for those seeking the highest levels of research precision and reliability. You can find out more about our services here

Expertise

SCR was founded to address the growing demand for access to executive-level B2B decision-makers, opinion leaders, and healthcare professionals from around the world who are often difficult or impossible to reach using traditional recruitment methods. We understand the challenges suppliers face in reaching these key audiences despite persistent demand from clients, and our mission is to provide the access and insights needed to overcome these obstacles and successfully deliver for our clients.

 

Expert Network

Our expert network holds the immense power of pooling together a diverse group of specialists in different fields, consolidating their knowledge and experience for easy access. By tapping into our network, you’ll gain valuable insights, solutions, and guidance that would otherwise be challenging and time-consuming to obtain. Our expert network expedites decision-making processes, mitigates risks, and fosters innovation by providing timely and accurate information from trusted authorities.

Our expert network comprises carefully vetted respondents, ensuring that the knowledge and insights provided come from trusted authorities in their respective fields. Respondents are recruited via invite only and are all vetted to be who they say they are. We use our proprietary Expert Network for both Qualitative and Quantitative research.

Read more about Expert Networks here

 

Custom Recruitment

Our custom recruitment services excel in identifying and recruiting meticulously vetted respondents for research purposes, ensuring that you have access to individuals who possess the desired expertise and knowledge relevant to your study. By leveraging our expertise in respondent selection and screening, we streamline the process of finding the right participants, saving you time and effort. Our custom recruitment services enable you to gather valuable insights and data from a carefully curated pool of qualified respondents, enhancing the quality and validity of your research. This allows us to recruit the otherwise impossible to source respondents thanks to our executive interviewing centre. We use our Custom Recruitment services for Qual and also Quant methodologies.

Read more about Participant Engagement here

 

Global Project Management

We are specialists in hard-to-reach audiences and if we can’t deliver something in-house, we’ll most probably have a local partner who can. SCR has built a network of trusted partners worldwide, giving us unprecedented access within the hard-to-reach space. Our partners are carefully vetted and go through a strict quality onboarding process with our supplier management team. Our in-house project management team seamlessly manages our internal resources as well as our partners for you, ensuring full feasibility for your projects. Both your Quant and Qual projects will benefit from our in-house expertise.

 

Phone 2 Web

Our phone to web service revolutionizes the way information is gathered by seamlessly bridging the gap between phone-based interactions and web-based data collection. This innovative solution allows for a smooth transition from phone surveys or interviews to online platforms, enabling greater scalability and convenience. By leveraging this service, organizations can effortlessly harness the power of both mediums, ensuring high quality and efficient data collection, improved response rates, and enhanced flexibility in conducting surveys and research.

 

Mixed Methodology

While our internal sample sources comprise vetted respondents from the Expert Network or Custom Recruitment, we understand budget constraints and have developed a solution to account for it. We have built an internal tool that allows us to blend our vetted sources with cheaper traditional sources such as online B2B panels. This enables us to use the vetted respondents’ answers as a benchmark for the cheaper but less qualitative sources, while still maintaining quality checks and commitments. By incorporating our vetted sources, you can expect increased quality in responses compared to traditional panels, resulting in higher overall data quality and validity.

Read more about our mixed methodology here

 

Quant Sample Only (Expert Network only or Overall Project Management)

Through a combination of data collection methodologies , we’re able to gather a large volume of answers, from all kinds of B2B respondents; decision makers, stakeholders, CEOs etc. from across the globe.

Our processes guarantee our respondents are who they say they are , as we can verify using LinkedIn and by confirming business email addresses (domains) etc. You can even follow up with respondents after the research with a TDI or request a recording of a specific interview.

 

Custom Panel

If you need a custom panel for your research, SCR can help you in building your own custom panel.

 

SCR provides a solution to the longstanding issue of how to engage with business leaders and niche audiences. This has been an ongoing challenge for the Market Research industry.

In this webinar, Luke Rozga identifies a few important challenges that may trouble Global Full Service MR Agencies and Consulting Firms from time to time, and explains how we help to overcome these challenges.

“Our business is heavily concentrated in international B2B and healthcare data collection where the opportunities can be of higher value, but they are also challenging to execute. Especially now, demand has never been stronger for access to verified B2B respondents and healthcare professionals including hard-to-reach groups. These are the decision makers and influencers within their organizations, so it is not surprising that they are in demand and hard to reach. In our world, single-digit incidence figures and tiny universe sizes are the norm.”

Name: Luke Rozga
Senior Account Manager
Location: Toronto, Canada
E-mail: luke@smartconnectresearch.com

We have been hearing so much about new technologies, new methodologies, eye tracking, neuroscience, and big data; a blog post on telephone recruitment runs the risk of being very old school and boring but stay with me, and you’ll see why!

Our business is heavily concentrated in international B2B and healthcare data collection where the opportunities can be of higher value, but they are also challenging to execute. Demand has never been stronger for access to verified B2B respondents, and healthcare professionals including hard-to-reach groups such as the C-level suite, Hedge Fund Managers, Foreign Exchange Traders, Partners at Management Consulting and Accounting firms-the list goes on.  These are the decision makers and influencers within their organizations, so it is not surprising that they are in demand and hard to reach. In our world, single-digit incidence figures and tiny universe sizes are the norms.

Today, the standard in our industry is to access these people either via online panels or via traditional call centres, both of which come with their own unique challenges. While accessing B2B respondents via traditional online panels can be faster and cheaper, we always worry about verification and bias. The reality is that these senior-level execs are not signing up to panels to do surveys for a few dollars. There is always the danger that many of these panellists are at lower levels within their companies, retired, out of work, or are not being entirely upfront when they sign up for the panel. Because the panel firms are reluctant to release contact information, it is almost impossible to conduct your own independent verification checks. Don’t get me wrong; there are many good B2B and Healthcare panels out there that we trust, and we have independently evaluated their recruitment and verification systems, but I don’t buy into the concept that top executives, KOLs or payers across industries are truly represented on these panels.

The second alternative is going down the traditional call centre route. What is nice about this approach is that there is more transparency. You can brief the interviewers, listen to the phone calls, and verify who the respondents are. On the negative side, most call centres are employing junior level staff that follow a script and have great difficulty in building a rapport with high-level executives. This results in low cooperation rates and a not so pleasant experience for the respondent.

At SCR, we have enjoyed great success with an alternative approach. We launched our own Executive Interviewing Centre (EIC) a few years ago in our London office. Traditional call centres pay at the minimum pay levels, and typically the environment is production oriented where the interviewers are following scripts and sound like telemarketers. 

Our EIC is different. We hire educated professionals that have either retired or are victims of these tough economic times. We pay them highly competitive rates. The culture is professional, and our main focus is on building a good rapport with the respondent. This results in a truly positive experience for them. We recruit these respondents for qualitative or quantitative research that can be conducted on the phone or online. We provide our interviewers with Internet access and LinkedIn access to verify respondent information.

So far, the results speak for themselves. The executive interviewers are happy, the respondent is happy, and most importantly, our clients have been thrilled with the results. Over the next twelve months, our plan is to make significant investments in our EIC as we carefully scale our capabilities in this area. We are just beginning. The team has some great ideas so stay tuned!